Saturday, July 18, 2009

M.I.L.C. Virtual Nurse-in For the normalisation, protection and promotion of breastfeeding

M.I.L.C. Event to kick off on August 1, 2009, during Breastfeeding Awareness Week.


Start Time:
Saturday, August 1, 2009 at 12:00am
End Time:
Friday, August 7, 2009 at 6:00pm
Your Facebook Profile


The Mother's International Lactation Campaign (M.I.L.C.) is a non-profit organization dedicated to the normalization, protection and promotion of breastfeeding.

In 2008 and 2009 via the Facebook group "Hey Facebook, Breastfeeding is not Obscene!(official Petition to Facebook)" The organization hosted two nurse-in events on the popular social networking site. Facebook continues to remove depictions of breastfeeding from their site, demeaning women and encouraging the misconception that breastfeeding is in any way a lewd, sexually explicit or offensive act and is inappropriate content for their site. Facebook has issued several public statements in response to the petition group, claiming to support breastfeeding but removing some images out of "concern for the safety of the many young users of the site."

The virtual nurse-ins received extensive media coverage all around the world and membership in the petition group has surpassed 240,000. On one designated day, participants simply posted as their profile picture the image of a nursing mother and changed their status line to: Hey Facebook, breastfeeding is not obscene. Individuals used a very diverse and representative range
of images for the event including personal photographs, historic works of art and international symbols.

August 1-7, 2009 is World Breastfeeding Week.

Please join us once again in a peaceful demonstration to Facebook to let them know that breastfeeding is not
obscene, and women should have the right to share images of it on Facebook. Participants need not be nursing mothers nor even female for that matter, the event does not require you to go anywhere, write anyone or donate a single cent. It all happens on Facebook. Let's tell them that the support and promotion of breastfeeding on global social networking sites is an important step in the cultural normalization and protection of breastfeeding. Babies have a right to be breastfed, and women should be supported and encouraged to nurse their babies. When society sends the message that breastfeeding is private, awkward, offensive or socially
inappropriate, breastfeeding initiation and duration rates are affected. Negatively.

For all or any part of the week of August 1-7, please show your support by changing your Facebook profile picture to one depicting a mother nursing her young. A photograph, a drawing, sculpture, symbol or even a photo of your cat or dog nursing a litter. Really, it is so very simple to participate. Click to attend the event, borrow a picture or post your own and change your status line to Hey Facebook, breastfeeding is not obscene!

That's all there is to it. Show your support. Invite all your contacts to do the same. Thank you!

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We are also very interested to know what initiatives, activities or promotional events are being undertaken in your own communities to support World Breastfeeding Week. Please feel free to use the wall space or post links to promote activities or events that you are aware of in your community or special thoughts or ideas that you may have to help protect, promote and normalize breastfeeding. Thank you for your support.

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My profile pic is already a nursing picture, with no plans of changing it any time soon!

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